A vegetarian in the city of biryani.
A copywriter in a world of ad-skippers.
I clearly enjoy a good challenge.
A campaign that exemplifies my interest and skills in visual conceptualization. Brought to life here through the art direction of Sriramoji Ravindra.
The brief was simple. To communicate extreme cooling and airflow at high temperatures. And of course, to stay away from clichés like penguins, polar bears and igloos.
General
Air Conditioners
Himalaya
Companion Care
A winning film pitch to announce Himalaya’s full-range of pet-care products. The client wanted to emphasize that the brand’s range alone is enough to care of every aspect of the pet’s life. And of course, capture the emotions of a bond so pure with some song and dance.
Pitch work for
Karur Vysya Bank
KVB’s new ‘Smart Loan’ range of products were quick and completely online. And just like the product, the communication had to be tailored for the youth.
And so were born these crisp, no non-sense concepts that make use of copy in a visually-striking style.
Freedom
Rice Bran Oil
Freedom’s Rice Bran Oil reduces LDL and helps maintain HDL due to the action of Gamma-Oryzanol lipids present in the oil. Sounds like a lot, doesn’t it?
The brief was to cut the jargon and help audiences understand how using Freedom Rice Bran Oil can help control cholesterol levels. Using the analogy of a skin cleanup was accurate, easy to register and effective in driving trials.
Sundaram
Finance
Vaccine hesitancy was looming large and Sundaram Finance wanted to use its platform to educate and encourage people to get vaccinated.
With people becoming increasingly invested in their financial future during the pandemic, using the theme was an effective way to get the point across.
Headquartered in the Netherlands, Global Universities is a network of international educational institutions.
Their consultancy operations in India was looking to connect with Indian students looking to study abroad via their blog. This campaign helped drive traffic to their blog via popular social media platforms.
Global
Universities
Freedom
Kachi Ghani
Mustard Oil
For the longest time, mustard oil was a staple in Odia kitchens. But rumours about the oil being unhealthy caused families to treat it as a specialty ingredient. This despite them actually favouring its pungent flavour.
The brief was to quash the rumours and reassure Odia folk that their favourite mustard oil is healthy for daily use. Hence the ‘Fact-check’ campaign that tackles the mustard question with home-cooks of a family across three generations.
Godrej
Jersey
Dalgona coffee, zoom meetings and endless cravings - this campaign for Godrej Jersey was proactively conceptualized in the middle of the first lockdown to capitalize on the ‘new normal’, and rolled out on the brand’s social media handles.
Godrej
Jersey Curd
A plethora of packaged curd brands and communication in the market, but no one was talking about the South Indian staple curd rice aka perugu annam in Telugu aka thayir sadam in Tamil.
Told from the perspective of a concerned mother, this campaign helped the brand jump to the No.2 spot in curd sales in Hyderabad. The highly successful campaign was rerun in 2023.
Aparna
Constructions
Select works for Hyderabad’s leading gated community developer.
For real though,
try the veg biryani at the original